Insights That Compound

SKU-level strategies, channel tactics, and the stories behind CPG brands that break through. Real insights, zero fluff.

All Posts Accelerate Leverage Optimize

Optimize•November 6, 2025

Building Strong Digital Foundations for CPG Brands

In today's ever-evolving digital landscape, consumer packaged goods (CPG) brands must navigate the complex ecosystem of online marketing to keep up with changing technology, audience behavior, and market competition. From building a functional website to crafting a compelling brand story, the digital foundation of your CPG business is the key to success. In this blog post, we will explore how technology, analytics, and attribution modeling can help build a robust digital foundation for CPG brands to drive sales, foster loyalty, and stay ahead of the game.

Joey Brennan

Leverage•November 14, 2023

Crafting Memorable Customer Experiences for CPG Brands

In today's world, customer experiences have become a crucial aspect of building a successful brand. Consumers are looking for more than just a high-quality product; they want a brand they can trust, a brand that understands them, and most importantly, a brand that can deliver an exceptional customer experience. This has become even more critical for CPG (consumer packaged goods) brands looking to differentiate themselves in an increasingly crowded market. Crafting an exceptional customer experience is key to building brand loyalty, driving sales, and ensuring long-term success.

Joey Brennan

Optimize•November 14, 2023

Designing Product Offers for CPG Brands That Drive Customer Loyalty

For Consumer Packaged Goods (CPG) brands, designing product offers that are competitive, engaging, and effective is an essential part of ensuring consumers choose your product over competitors. With so many options available, it's essential to have a well-crafted offer that meets the needs of your target audience and resonates with their buying behaviors. In this blog post, we'll discuss the important steps involved in designing product offers that drive customer loyalty and increase retention rates.

Joey Brennan

Accelerate•November 13, 2023

Your Guide to Inbound Funnel Development for CPG Brands

As a CPG brand, you know that having a strong online presence and digital marketing strategy is crucial to your success. But what happens once you get people to your website? How do you convert those visitors into loyal customers who will keep coming back for more? That's where inbound funnel development comes in. In this post, we'll walk you through the basics of inbound funnel development and show you how to design and execute a strategy that drives traffic and demand for your brand.

Joey Brennan

Leverage•November 13, 2023

The Art of Crafting Brand Stories for CPG Brands

In today's fast-paced world of consumer packaged goods (CPG), building a brand that truly resonates with customers can be a challenging task. After all, there are countless competitors vying for the same attention and market share. So, how can you make your brand stand out in this crowded space? The answer lies in crafting a compelling brand story. In this blog post, we'll explore the art of storytelling and how it can elevate your CPG brand to new heights.

Joey Brennan

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