Long Haired
Freaky People
The parent company behind SKU Story, LAO Strategy, and everything we build. Started with a middle finger and a mission.
How It Started
There's a song from 1971 by Five Man Electrical Band about not judging people by how they look. That spirit stuck with me.
In 2020, I left Pyure Brands and wrote "An Open Letter To A Board Founder"—a manifesto about what was broken in the CPG world and how I wanted to fix it.
The corporate playbook wasn't working. Brands were treating products like commodities. Agencies were selling decks instead of results. And nobody seemed to care about the actual humans behind the products.
So I started LHFP Consulting Services LTD.
The name is a reminder: don't judge by appearances. Don't follow the rules just because they're rules. Build something real.
What LHFP Actually Is
On paper, we're a consulting company. In reality, we're a collection of people who give a damn.
The Legal Entity
LHFP Consulting Services LTD is the parent company behind SKU Story, LAO Strategy, Turnkey Bev, NFPBuilder, PantryPal, and 1SKU.wiki. It's how we bill clients and run operations.
The Philosophy
We believe in building brands with substance. In treating people like people. In not doing things the "right way" when the right way is wrong.
The Stick It To The Man
Attitude
This isn't about being rebellious for the sake of it. It's about refusing to accept broken systems.
We Question Everything
Just because it's always been done a certain way doesn't mean it's the right way. We challenge conventions that don't serve brands or their customers.
We Build What Should Exist
NFPBuilder exists because nutrition labels shouldn't cost $500. PantryPal exists because grocery shopping shouldn't be overwhelming. We build solutions to real problems.
We Give a Damn
About the brands we work with. About the products people buy. About doing work that matters. If we don't care, we don't take the project.
That's LHFP
Not your typical consulting firm. Not trying to be. If you want safe and predictable, we're probably not for you. If you want real and effective, let's talk.
Visit LHFP.help