Joey Brennan

Joey Brennan is a multi-disciplinary entrepreneur and digital strategist building solutions at the intersection of food industry operations, beverage innovation, and emerging technology. Operating from Kelowna, British Columbia, his portfolio spans strategic consulting, brand development, and specialized tech platforms designed to solve operational challenges for challenger brands and growing companies. As Founder of LHFP.help (Long Haired Freaky People), Joey established a consultancy that has evolved into a family of interrelated ventures. Under this umbrella, he created SKUStory.com, a brand consulting firm that bridges the gap between digital commerce and traditional retail for consumer packaged goods (CPG) companies. SKU Story specializes in creating Shopify storefronts and marketing strategies that help brands transition from online presence to physical retail shelf placement. His philosophy centers on the belief that "your brand's story is its soul", emphasizing authentic storytelling in an increasingly crowded marketplace. 1SKU.wiki serves as an educational resource platform focused on demystifying product management and supply chain concepts for entrepreneurs and brand builders. This knowledge base complements his consulting work by providing accessible information about inventory management, SKU systems, and retail operations. Through NFPBuilder.com, Joey addresses the specific needs of not-for-profit organizations seeking to develop stronger digital infrastructure and operational systems, applying his expertise in e-commerce and digital strategy to the mission-driven sector. PantryPal.io represents his vision for reimagining how consumers discover and connect with food and beverage brands. The platform reorganizes food and beverage information to be "more interesting and engaging," sharing stories behind brands that prioritize values beyond profits. With a philosophy of "no judgment, just joy," PantryPal focuses on community-driven product discovery outside of traditional commerce channels, featuring curated guides for dietary approaches ranging from low-FODMAP to keto to vegan lifestyles. As a Partner in LAOStrategy.com, Joey collaborates with a venture-focused firm specializing in traditional retail strategy for challenger brands. LAO Strategy (built on the principles of Leverage, Accelerate, and Optimize) helps CPG brands determine and leverage their value proposition through strategic marketing and advertising solutions. The partnership creates synergy between Joey's digital expertise and LAO's deep traditional retail knowledge, offering clients comprehensive brand development from "pixel to product". Joey serves as Partner and Brand Marketer at TurnkeyBev.com, a technical beverage development and commercialization firm serving the North American CPG market. TurnkeyBev provides end-to-end solutions from ideation and formulation through production planning and cost optimization for both alcoholic and non-alcoholic beverages. His role focuses on connecting product concepts with target markets and building digital marketing strategies that support beverage launches. The company's mission emphasizes "making a positive impact through sustainable business practices, smart ingredients, and great products". Through his partnership in MycoQR.com, Joey applies his technology and brand expertise to mushroom cultivation tracking systems, supporting the emerging gourmet mushroom farming industry with digital solutions for operational efficiency and traceability. Joey's professional background includes experience at Pyure Brands, where he worked with the stevia and natural sweetener company, gaining deep expertise in ingredient marketing and the natural products industry. This experience, combined with his broader work across commercial ingredient marketing, traditional retail CPG marketing, and digital direct-to-consumer strategies, gives him unique insight into "the scaling challenges" that emerging brands face. His consulting approach is rooted in practical application: he has personally contributed to ventures like Circular Harvest, a mushroom cultivation company, where he serves as digital asset manager, building their Shopify store from scratch, running digital ad campaigns, and advising on strategic business development initiatives. This hands-on involvement demonstrates his commitment to not just advising brands, but actively building alongside them. With expertise spanning web development (particularly TypeScript and modern frameworks), strategic business planning, and deep food industry operations knowledge, Joey combines technical proficiency with commercial acumen. His work consistently focuses on helping brands "close the digital grocery gap"—ensuring that promising products can successfully navigate both online and offline channels to reach consumers where they shop.

5 Articles Published

Articles by Joey Brennan

Optimize•November 6, 2025

Building Strong Digital Foundations for CPG Brands

In today's ever-evolving digital landscape, consumer packaged goods (CPG) brands must navigate the complex ecosystem of online marketing to keep up with changing technology, audience behavior, and market competition. From building a functional website to crafting a compelling brand story, the digital foundation of your CPG business is the key to success. In this blog post, we will explore how technology, analytics, and attribution modeling can help build a robust digital foundation for CPG brands to drive sales, foster loyalty, and stay ahead of the game.

Leverage•November 14, 2023

Crafting Memorable Customer Experiences for CPG Brands

In today's world, customer experiences have become a crucial aspect of building a successful brand. Consumers are looking for more than just a high-quality product; they want a brand they can trust, a brand that understands them, and most importantly, a brand that can deliver an exceptional customer experience. This has become even more critical for CPG (consumer packaged goods) brands looking to differentiate themselves in an increasingly crowded market. Crafting an exceptional customer experience is key to building brand loyalty, driving sales, and ensuring long-term success.

Optimize•November 14, 2023

Designing Product Offers for CPG Brands That Drive Customer Loyalty

For Consumer Packaged Goods (CPG) brands, designing product offers that are competitive, engaging, and effective is an essential part of ensuring consumers choose your product over competitors. With so many options available, it's essential to have a well-crafted offer that meets the needs of your target audience and resonates with their buying behaviors. In this blog post, we'll discuss the important steps involved in designing product offers that drive customer loyalty and increase retention rates.

Accelerate•November 13, 2023

Your Guide to Inbound Funnel Development for CPG Brands

As a CPG brand, you know that having a strong online presence and digital marketing strategy is crucial to your success. But what happens once you get people to your website? How do you convert those visitors into loyal customers who will keep coming back for more? That's where inbound funnel development comes in. In this post, we'll walk you through the basics of inbound funnel development and show you how to design and execute a strategy that drives traffic and demand for your brand.

Leverage•November 13, 2023

The Art of Crafting Brand Stories for CPG Brands

In today's fast-paced world of consumer packaged goods (CPG), building a brand that truly resonates with customers can be a challenging task. After all, there are countless competitors vying for the same attention and market share. So, how can you make your brand stand out in this crowded space? The answer lies in crafting a compelling brand story. In this blog post, we'll explore the art of storytelling and how it can elevate your CPG brand to new heights.

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